Jaffe posted yesterday on the BK Crying Game film. According to Ad Age, this has been one of the most viral clips ever shown on Heavy.com, with over 4.1 million downloads since November 1st. Beyond talking about the role BK and CPB may have played in its creation, he makes a great point about “the 99.9% of us that don’t understand or get it,” that related to content spread on the web. What we do know, as Carls Jr. and more recently Napster show, sex is still the #1 sell.

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