Back on the Blog

June 13th, 2006 | Comments: 0

Jumping back into the blog with a couple take-aways from Scoble’s move from Microsoft. In the event you’re one of the few who’ve missed it, Scoble’s departure set the blogosphere ablaze over the weekend. Yesterday Scoble was the #1 search on Technorati, ahead of the World Cup, and remains at #2 this evening. Beyond the love bantered about there are notable points about the news and the coverage of it. PodTech.net made the huge play many others surely had in mind. They took action and sealed a grand slam deal for any start-up. The score: instant credibility and visibility beyond their immediate communities. Wonder how many executives are kicking themselves today for not courting him more aggressively. Score another one for action besting inaction.
The story also presents another major case on the power of blogs. Not so much about the power of one blogger, which is obvious, but how a big tech story was scooped, covered and buzzed w/out the influence of mainstream media. Tom Foremski’s post earlier today covers the scoop in more detail.

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