This quarter Strategy + Business spotlights the restructuring of media and marketing industries in their Field Guide for the New Marketer cover package (registration required). Booze Allen Hamilton consultants focus on “engagement media” as the core disruptive change to upend the marketing world as we know it. The guide also carries a primer on the anatomy of the 21^st century marketing professional that’s a worthy read. If you don’t sense the extreme changes occuring in our business consider this anonymous quote from an US auto company CMO: “Two years ago 10 percent of my advertising budget had an online component. Today it’s 30 percent. Two years from now it will be 50.”

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