As blogging goes I’m that guy. One of those enthusiastic folk who toils away enthusiastically then goes dark. The blog sits unattended for days, months, years. It becomes part of the vast blog wasteland.
This desert of misfit musings is big. Apparently up to 95 percent of blogs are dormant, most permanently abandoned.
I started blogging back in 2002, interested in the pending collision of social technologies, media and marketing. In 2006, I went dark. Simple reason. I became consumed in the work.
Those deeply engaged in social media know the score. This stuff is hard. Has no road map. It requires total commitment to design smart social strategies and execute what you’ve suggested be done.
I feel lucky to be fully committed, helping to influence and lead social media learning labs inside my firm and for a number of big brands. I’ve seen communication programs fail miserably. Others that unquestionably show impact to be made calibrating new opportunities with a company’s ability to take advantage of them.
These lessons learned from the front are invaluable for helping people address pressing issues now and anticipate what’s next.
While the frenzy around social media would leave you to believe the idea of “Going Social” is now past perspective the reality is we’re only scratching the surface. Barely, really.
Such heady issues warrant more than a constant stream of musings framed in 140 characters or less. And why blogs still matter.
A void exists in more comprehensive translation of what social means to business. Now is consumed with translating how social technologies impact media, marketing and communications. The future is about using social media to change business. Going beyond the interface to impact processes, policy, products, not to mention how people are organized in the firm.
That’s why in the sea of social media commentary there’s still a market for alternative perspective to be shared. And why pulling one more blog from the desert seems to be in order.