Who owns social media continues to be a key question on marketer’s minds. I recently penned a guest post on the subject for AdAge’s Digital Next Blog. It’s a question out of sync with the reality of social technologies being embedded across business functions.
Hi. I’m Chris Perry. I’m in the communications business. I have a keen interest media, marketing and innovative things. I use this as an outlet to comment on socialization of media and business. These are my thoughts and opinions. They are not official positions of my employer, Weber Shandwick. Thanks for stopping by to visit.