I shared the following image as the centerpiece of a speech given to the Northwestern Medill IMC School a couple years back. The premise: the future of marketing is about embedding social currency into each and every piece of the marketing mix. Starting with giving people a remarkable product, then surrounding the product with experiences, services and communications that get people engaged. The premise is timely one for conversations taking place now. Lots on the evolution of media and marketing communications. More needed on emphasizing social currency in the strategic planning process.
