Metacool links to Google video along with a thought on forums of the future. Will new video channels disrupt the idea of events as we’ve come to know them?
Googling the Event Circuit
March 22nd, 2006 | Comments: 0
Painful Lesson in Audience Participation
February 7th, 2006 | Comments: 0
Used to be when you did a speech and bombed the fallout was largely contained with the audience in front of you. Thanks to blogs the reach of a failed effort can be extended and intensified before you can say get out of town. Ask the PR folks at Yahoo who look to be containing damage from a failed speaking effort at EG2006. Valleywag, Gawker’s new Silicon Valley gossip blog, weighed in yesterday, reveling in Lloyd Braun’s performance and presumed run-in with Richard Saul Wurman. What’s more telling comes from USA Today’s tech lead, Kevin Maney. On his blog he called Braun out as being “exhausted, unprepared and seemingly clueless about the audience’s sophistication level.” Not the kind of stuff you’re used to seeing in print.
While this looks to be an extreme case in being under-prepared, execs should be forewarned that the coverage game tied to major conferences has changed big time. Beyond back channel conversations shared between participants, proceedings are covered as a matter of course through mainstream media blogs reaching audiences far beyond the confines of the conference sites. For better or worse, these days when you hit the stage the world could literally be watching.
Technorati Tags: Blogs, EG2006, PR, crisis management, social media
Social Storylines: November 29th
November 30th, 2005 | Comments: 0
Cyber Monday a myth? Random Culture and Fast Company’s blog comment on the myth and marketing of Cyber Monday, a creation of Shop.org to create some excitement beyond Black Friday.
Flash mobs makes a comeback on Black Friday. PFSK links to the blog documenting the “freaks” who turned Wal-Mart, and later Target, into a dance hall.
Million Dollar home page becoming just that. The creator, Alex Tew, sells advertising by the pixel. He divides a computer display screen in 10,000 squares selling advertising by the pixel at $1 per pixel (100 pixel minimum). Brand Autopsy highlights current results – $ $712,000+ in advertising and 600,000 to 700,000 hits per month.
Colleges promoting anti-social behavior. Dan Pink writes about a NY Times piece on the emergence, and significance, of video game majors at Carnegie Mellon and Georgia Tech.
Banned X-Box Ad Making the Rounds. Screenhead links to a recent Xbox 360 Ad, called entitled Stand Off, now circulating online.
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Technorati Tags: Blogs, Social Media, Public Relations, Contagious Media, Video Games, Flash Mobs, Marketing
Entertain Me or Lose Me
November 10th, 2005 | Comments: 0
Keeping with growing trend of using games and entertainment to engage audiences , Toyota is planning a game show to educate people on the merits of hybrids.
