Who owns social media continues to be a key question on marketer’s minds. I recently penned a guest post on the subject for AdAge’s Digital Next Blog. It’s a question out of sync with the reality of  social technologies being embedded across business functions.

This quarter Strategy + Business spotlights the restructuring of media and marketing industries in their Field Guide for the New Marketer cover package (registration required). Booze Allen Hamilton consultants focus on “engagement media” as the core disruptive change to upend the marketing world as we know it. The guide also carries a primer on the anatomy of the 21^st century marketing professional that’s a worthy read. If you don’t sense the extreme changes occuring in our business consider this anonymous quote from an US auto company CMO: “Two years ago 10 percent of my advertising budget had an online component. Today it’s 30 percent. Two years from now it will be 50.”

Technorati Tags: social media, marketing, media, public relations, advertising

A Tom Peters manifesto on selling is being passed around quite a bit online. Called the “111 Ridiculously Obvious Thoughts on Selling,” his proverbs have strong relevance to client service and long-term relationship building.

My favorites include:

1. Strategy overrated, simply doing stuff underrated.

6. Non-obvious targets have great potential.

13. Lunch with at least one weirdo per month.

45. There are no “moderates” in the history books.

54. “Little people” often have big friends.

83. You are the brand the client buys.

101. “Preparing the soil” is the “first 98 percent.” (Or more).

108. Be kind. It works.

110. Presidents never tire of being treated like presidents.

Any in particular connect with you?

Technorati Tags: Thought Leadership

IBM made available a think-piece on open-source innovation and its impact on society. The report takes a look into many areas, including the unbundled enterprise of the future, the role of reputation capital in shaping a workforce as well the rise of very small, specialized businesses and brands. These subjects alone make it well worth the read. If that isn’t enough there are also deep dives into the future of transportation, energy and environment. It’s a great example of thought leadership and knowledge-sharing by IBM. Business Week covers the program in more detail here.

Technorati Tags: Innovation, Thought Leadership, PR